| 391 |
101-2
|
獲獎榮譽
|
指導鄭儒鴻研究生投稿『第七屆創新管理學術與實務研討會』，獲頒最佳論文獎
|
| 392 |
101-2
|
獲獎榮譽
|
指導謝宜君研究生投稿『2013 臺灣商管與資訊研討會』，獲頒佳作論文獎
|
| 393 |
101-2
|
獲獎榮譽
|
指導鄭儒鴻研究生投稿『2013 臺灣商管與資訊研討會』，獲頒佳作論文獎
|
| 394 |
100-2
|
獲獎榮譽
|
輔導學生考行銷企劃證照，陳品伶獲全國第二名
|
| 395 |
99-2
|
獲獎榮譽
|
輔導學生考行銷企劃證照，陳敏純獲全國第一名
|
| 396 |
101-2
|
獲獎榮譽
|
輔導學生考行銷企劃證照，藍翊云獲全國第二名
|
| 397 |
101-2
|
獲獎榮譽
|
輔導學生考行銷企劃證照，鄧宇廷獲全國第一名
|
| 398 |
102-2
|
教學計畫表
|
管科一碩士班：行銷管理 TLGXM1M0142 0A
|
| 399 |
102-2
|
教學計畫表
|
管科一博士班：消費者行為專題 TLGXD1M1785A0A
|
| 400 |
102-2
|
教學計畫表
|
管科系四：網路行銷 TLGXB4M1105 0A
|
| 401 |
97-2
|
期刊論文
|
Relationship between Motivation and Satisfaction of Online Computer Games: Evidence from Adolescent Players using wireless service in Taiwan
|
| 414 |
84-2
|
期刊論文
|
中國大陸汽車市場之需求預測：迴歸分析之運用
|
| 415 |
102-1
|
研發處: 研究計畫 (國科會)
|
消費者說服知識與定價策略說服知識對社群媒體遊戲付費意願之影響(1/2)
|
| 402 |
96-2
|
期刊論文
|
Personality Traits and Life Satisfaction among Online Game Players
|
| 403 |
99-1
|
期刊論文
|
The impact of perceived risk, intangibility and consumer characteristics on online game playing
|
| 404 |
102-1
|
論文指導
|
管科二碩專班 張雅琬
|
| 405 |
97-1
|
期刊論文
|
Subjective Well-Being: Evidence from the Different Personality Traits of Online Game Teenager Players
|
| 406 |
97-2
|
期刊論文
|
Consumer attitudes and interactive digital advertising
|
| 407 |
97-1
|
期刊論文
|
Consumer Involvement and Brand Loyalty in Services: Evidence from the Commercial Airline Industry in Taiwan
|
| 408 |
100-1
|
期刊論文
|
The influence of perceived justice of service recovery on affective and cognitive trust
|
| 409 |
100-2
|
期刊論文
|
What drives cyber shop brand equity? An empirical evaluation of online shopping system benefit with brand experience
|
| 410 |
100-1
|
期刊論文
|
Investigating member commitment to virtual communities using an integrated perspective
|
| 411 |
102-1
|
論文指導
|
管科二碩專班 陳秀慈
|
| 412 |
102-1
|
論文指導
|
管科二碩士班 鄭宇貝
|
| 413 |
95-1
|
期刊論文
|
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwa
|
| 416 |
102-1
|
教學計畫表
|
管科一碩專班：行銷管理 TLGXJ1M0142 0A
|
| 417 |
102-1
|
教學計畫表
|
管科系四：國際行銷管理 TLGXB4B0196 0A
|
| 418 |
102-1
|
教學計畫表
|
管科系二：行銷管理 TLGXB2M0142 0A
|
| 419 |
96-2
|
期刊論文
|
The Relationship between Leisure Satisfaction and Life Satisfaction of Adolescence in Online Games
|
| 420 |
101-1
|
研究獎勵
|
Consumers’ attitudes towards different product category of private labels
|
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