教師資料查詢 | 類別: 期刊論文 | 教師: 陳水蓮CHEN, SHUI-LIEN (瀏覽個人網頁)

標題:Forming relationship commitments to online communities: The role of social motivations
學年100
學期2
出版(發表)日期2012/03/01
作品名稱Forming relationship commitments to online communities: The role of social motivations
作品名稱(其他語言)
著者Wang, Edward Shih-tse; Chen, Lily Shui-lien
單位淡江大學管理科學學系
出版者Kidlington: Pergamon
著錄名稱、卷期、頁數Computers in Human Behavior 28(2), pp.570–575
摘要Although administrators of online communities (OCs) may focus on improving their OCs through upgrading technology and enhancing the usability of their OCs to attract additional users, the level of OC participation may be associated with social motives. The purpose of this study is to understand how social motivations (that is, network externalities and social norms) affect members committed to OCs. This study tests the hypotheses on data collected from 396 undergraduate students. Data analyses show that network externalities and social norms directly influence social interaction ties, which subsequently results in commitment toward a community. Social norms also directly influence relationship commitments to a community. The results provide insights into how social motivations lead to commitment to an OC, reminding OC administrators to encourage member commitment to the OC from the perspective of social motivations.
關鍵字Online community; Social motives; Social interaction ties; Commitment
語言英文
ISSN0747-5632;1873-7692
期刊性質國外
收錄於SSCI
產學合作
通訊作者Wang, Edward Shih-tse
審稿制度
國別英國
公開徵稿
出版型式紙本;電子版
相關連結
SDGs
  • 優質教育
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