Why do people continue to play mobile game apps? A perspective of individual motivation, social factor and gaming factor
學年 108
學期 1
出版（發表）日期 2019-11-01
作品名稱 Why do people continue to play mobile game apps? A perspective of individual motivation, social factor and gaming factor
作品名稱（其他語言）
著者 Heng-Li Yang; Ren-Xiang Lin
單位
出版者
著錄名稱、卷期、頁數 Journal of Internet Technology 20(6), p.1925-1936
摘要 This study attempts to identify the possible decisive factors of continuance intention and proposes a research model to predict the intention to continue playing mobile game apps based on the motivation theory and TAM framework. 377 valid respondents were collected by conducting an online survey and Partial Least Square (PLS) technique was applied to test our research model. The statistical results indicate that perceived playfulness (intrinsic motivation), perceived convenience (extrinsic motivation), social influence (social factor) and flow experience (gaming factor) are the significant determinants of continuance intention. Among these determinants, the flow experience is the most significant factor and the second one is intrinsic perceived playfulness. Perceived ease of use, does not affect continuance intention directly, but indirectly through perceived convenience and perceived playfulness.
關鍵字
語言 en_US
ISSN 1607-9264
期刊性質 國內
收錄於 SCI
產學合作
通訊作者
審稿制度 是
國別 TWN
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128371 )