Beyond Attitude: The Moderating Role of Sport and Leisure Involvement in Green Food Consumption and Sustainable Agriculture
學年 114
學期 1
出版（發表）日期 2025-11-13
作品名稱 Beyond Attitude: The Moderating Role of Sport and Leisure Involvement in Green Food Consumption and Sustainable Agriculture
作品名稱（其他語言）
著者 Han-Jen Niu, Kai-Yu Hsieh, Feng-Yu Heish, Ming-Hsuan Li, Chun-Chieh Yu, Chun-Ting Lin
單位
出版者
著錄名稱、卷期、頁數 Journal of East European Management Studies, 30(4), 40221
摘要 As global concerns about sustainability and healthy eating intensify, this study provides new insights into the moderating role of sport and leisure involvement in sustainable food consumption, highlighting its influence on consumer decision-making patterns. Using structural equation modeling (SEM) and hierarchical regression analysis, we confirm that green involvement, health awareness, and environmental awareness significantly enhance consumer attitudes toward sustainable food, which in turn drive purchase intentions. Notably, consumers with low sport and leisure involvement rely more on their environmental attitudes when making purchasing decisions, whereas those with high sport and leisure involvement prioritize the functional and health-related attributes of sustainable food. This study offers a novel perspective on green consumption behavior theory while providing valuable insights for market segmentation, sustainable agriculture promotion, and regional revitalization. Our findings suggest that policymakers and businesses should tailor personalized marketing strategies and improve supply chain transparency to accelerate the growth of the green food market and promote economic and environmental sustainability.
關鍵字 Sustainable agriculture, Green Involvement, Health awareness, Environmental Awareness, Green/Sustainable Food Attitude, Green/Sustainable Food Purchase Intention, Sport and leisure Involvement
語言 en_US
ISSN
期刊性質 國外
收錄於 SSCI ESCI
產學合作
通訊作者
審稿制度 是
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/127764 )