Investigating drivers of service extension success for a super app
學年 112
學期 1
出版(發表)日期 2023-09-06
作品名稱 Investigating drivers of service extension success for a super app
著者 Fang, Yu-hui
著錄名稱、卷期、頁數 Computers in Human Behavior 149, 107928
摘要 The rise of super apps has attracted scholarly attention across different disciplines. Integrating the theories of service extension and status quo bias into a three-component model under the S–O-R framework, this study attempts to build a model accounting for mobile payment adoption among super apps users. Taking LINE and LINE Pay as our research context, our data analysis consisting of 358 LINE users revealed that from a core app perspective, trust toward the core app, inertia and habit of using the core app are all positively related to attitudes toward the service extension. For the service extension itself, the relative advantage compared with other apps is found to be positively related to attitudes. Finally, the synergy and fit of the core app and the service extension seem to play the most prominent role in determining attitudes, while privacy concerns are negatively related to attitudes.
關鍵字 Super app;Status quo bias;Service extension;Platform synergy;Mobile payment;Mobile apps
語言 zh_TW
ISSN 1873-7692; 0747-5632
期刊性質 國外
收錄於 SSCI
通訊作者 Fang, Yu-hui
國別 USA
出版型式 ,電子版,紙本

機構典藏連結 ( )

SDGS 產業創新與基礎設施,夥伴關係