The More We Get Together, The More We Can Save? A Transaction Cost Perspective
學年 110
學期 2
出版(發表)日期 2022-02-28
作品名稱 The More We Get Together, The More We Can Save? A Transaction Cost Perspective
著者 Chia-YingLi; Yu-HuiFang
著錄名稱、卷期、頁數 International Journal of Information Management 62, 102434
摘要 Although sharing is not a new subject, sharing behavior enabled by peer-to-peer software technologies is a recent phenomenon. Studies have explored the impact of the sharing economy on consumers by applying the theory of planned behavior, complexity theory, and social exchange theory, but few studies have explored transaction costs in the sharing economy. By integrating network externalities with transaction cost theory, this study explores transaction costs and their determinants in the context of the sharing economy. Structural equation modeling analysis was conducted on data from 375 users of Airbnb. The findings indicate that personalization of asset specificity and transaction frequency negatively influence transaction costs. Additionally, learning of asset specificity and transaction uncertainty positively affects transaction costs, which in turn influence behavioral intention. Furthermore, perceived complementarity has a direct effect on transaction uncertainty. Finally, the number of users moderates the relationship between transaction costs and behavioral intention. This understanding will assist managers in numerous industries impacted by the rapid development of the sharing economy by providing them with strategies for coping with this trend.
關鍵字 Transaction cost theory; Network externalities; Sharing economy
語言 en_US
ISSN 0268-4012
期刊性質 國外
通訊作者 Fang, Y.H.
國別 USA
出版型式 ,電子版,紙本

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