教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠YU-HUI FANG (瀏覽個人網頁)

標題:Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications
學年109
學期2
出版(發表)日期2021/06/03
作品名稱Toward better purchase decision-performance: Linking person-environment fit to explorative and exploitative use of branded applications
作品名稱(其他語言)
著者Li, C.Y.; Fang, Y.H.
單位
出版者
著錄名稱、卷期、頁數Electronic Commerce Research and Applications
摘要Mobile applications (apps) have attracted increasing attention as an unprecedented opportunity for retailers. This study aims to explore how a branded app supports customers’ shopping decision during the COVID-19 (coronavirus) crisis. Integrating person-environment fit theory and the theory of exploitation and exploration, this study links person-app fit and person-brand fit to explorative use and exploitative use of a branded app, which both contribute to customer decision performance. Perceived fluency toward cross-channel integration positively moderates the fit-use linkages. Data obtained from 835 app users verify all of the proposed hypotheses. Results indicate that customers with different fits (person-app fit and person-brand fit) hold different thoughts toward their exploitative use and explorative use, which add equal value to support their decision making. Useful theoretical and practical implications are also provided for researchers and marketers interested in this area.
關鍵字person-environment fit; customer decision performance; explorative use; exploitative use; branded applications; perceived fluency.
語言英文(美國)
ISSN1567-4223;1873-7846
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Fang, Y.H.
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
相關連結
SDGs
  • 減少不平等,負責任的消費與生產
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