Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations
學年 109
學期 2
出版（發表）日期 2021-05-17
作品名稱 Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations
作品名稱（其他語言）
著者 Li, C.Y.; Fang, Y.H.; Sukoco, B.M.
單位
出版者
著錄名稱、卷期、頁數 Service Business 15, p.281-308
摘要 Although smart tourism has received considerable research attention, few studies have investigated the determinants of how tourists evaluate their service experiences. This study attempted to explore how business value proposition shapes the functional and emotional outcomes of travel experiences and influences the evaluation of service experiences. The results indicated that novelty positively affected perceived enjoyment, and complementarity and efficiency significantly influenced perceived usefulness. Furthermore, both perceived enjoyment and perceived usefulness positively affected the evaluation of service experience. Finally, this study confirmed the nonrecursive relationship between perceived enjoyment and perceived usefulness.
關鍵字
語言 en
ISSN 1862-8516;1862-8508
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Fang, Y.H.
審稿制度 是
國別 DEU
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/120848 )

SDGS 產業創新與基礎設施