教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠YU-HUI FANG (瀏覽個人網頁)

標題:Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations
學年109
學期2
出版(發表)日期2021/05/17
作品名稱Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations
作品名稱(其他語言)
著者Li, C.Y.; Fang, Y.H.; Sukoco, B.M.
單位
出版者
著錄名稱、卷期、頁數Service Business 15, p.281-308
摘要Although smart tourism has received considerable research attention, few studies have investigated the determinants of how tourists evaluate their service experiences. This study attempted to explore how business value proposition shapes the functional and emotional outcomes of travel experiences and influences the evaluation of service experiences. The results indicated that novelty positively affected perceived enjoyment, and complementarity and efficiency significantly influenced perceived usefulness. Furthermore, both perceived enjoyment and perceived usefulness positively affected the evaluation of service experience. Finally, this study confirmed the nonrecursive relationship between perceived enjoyment and perceived usefulness.
關鍵字
語言英文
ISSN1862-8516;1862-8508
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Fang, Y.H.
審稿制度
國別德國
公開徵稿
出版型式,電子版
相關連結
SDGs
  • 產業創新與基礎設施
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