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標題：I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go
學年108
學期2
出版（發表）日期2020/05/01
作品名稱I Searched, I Collected, I Experienced: Exploring How Mobile Augmented Reality Makes the Players Go
作品名稱（其他語言）
著者Chia-Ying Li; Yu-Hui Fang
單位
出版者
著錄名稱、卷期、頁數Journal of Retailing and Consumer Services 54, 102018
摘要By adapting Brunswik's lens model and the mechanics, dynamics, and aesthetics (MDA) framework, this study empirically investigated how perceptions of the game features (mechanics), influence game-challenge reactions (dynamics) and playfulness (aesthetics); these influences affected service experience evaluation. The findings revealed that locatability, navigability, and controllability exert positive effects on game-challenge reactions, whereas navigability and nostalgia had positive effects on feelings of playfulness. Furthermore, the relationship between game-challenge reactions and playfulness was determined to be nonrecursive, and both of these factors positively influenced service experience evaluation.
關鍵字Locatability;Navigability;Controllability;Nostalgia;Game-challenge reactions;Playfulness;Service experience evaluation
語言英文
ISSN0969-6989;1873-1384
期刊性質國外
收錄於SSCI;
產學合作
通訊作者
審稿制度否
國別英國
公開徵稿
出版型式,電子版,紙本
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