教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠 Yu-hui Fang (瀏覽個人網頁)

標題:Involuntary Migration in Cyberspaces: The Case of MSN Messenger Discontinuation
學年
學期
出版(發表)日期2017/02/01
作品名稱Involuntary Migration in Cyberspaces: The Case of MSN Messenger Discontinuation
作品名稱(其他語言)
著者Yu-Hui Fang; Kwei Tang
單位
出版者
著錄名稱、卷期、頁數Telematics and Informatics 34(1), p.177-193
摘要Instant messaging (IM) is one of the most popular Web 2.0 tools for the facilitation of synchronous
communication, collaboration, and social interaction among users. The chances
that incumbent instant messaging (IM) users will suffer from involuntary switching have
increased because competition can eliminate their service/technology providers. This concern
leads to our research question: what factors influence IM users’ decision-making in
involuntary switching? In light of the above concerns, this study aims to extend the
push–pull–mooring (PPM) framework and the migration theory to the context of service
involuntary switching by incorporating the notions of network effects and regret. Our
model theorizes that four constructs of network effects (referent network size, future
expectation, perceived complementary, and perceived compatibility), similarity and innovativeness
(pull factors), switching cost (mooring factors), and three push factors regarding
migration plan and outcome (dissatisfaction with technical quality and information quality
of the migration plan and regret) can affect users’ intention to migrate to other IM services
and subsequently alter their migration behaviors. This hypothetical model used in this
study has been empirically validated using data collected from 381 IM users.
Implications for theory and practice are also discussed.
關鍵字Involuntary migration;Push–pull–mooring (PPM) framework;Regret Migration theory;Switching;Theory of network externalities
語言英文(美國)
ISSN
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Fang, Y.H.
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
相關連結
SDGs
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