教師資料查詢 | 類別: 期刊論文 | 教師: 方郁惠YU-HUI FANG (瀏覽個人網頁)

標題:Building Community Citizenship Behaviors: The Relative Role of Attachment and Satisfaction
學年104
學期1
出版(發表)日期2015/11/30
作品名稱Building Community Citizenship Behaviors: The Relative Role of Attachment and Satisfaction
作品名稱(其他語言)
著者Chiu, Chao-Min; Fang, Yu-Hui; Wang, Eric T G
單位
出版者
著錄名稱、卷期、頁數Journal of the Association for Information Systems 16(11), pp.947-979
摘要Members’ voluntary and beneficial behaviors (i.e., citizenship behaviors) are central to the development and success of professional virtual communities (VCs). In this study, we identify two types of citizenship behaviors in VCs: those directed toward the VC and those directed toward individuals. We propose a theoretical model to examine whether VC attachment and satisfaction can have different effects on the two types of citizenship behaviors in
VCs. Drawing on the “self-concept” as noted in marketing literature, we identify three needs to be fulfilled in order
to establish the VC-self connection and model them as the antecedents of VC attachment and satisfaction. We
empirically test the model with data collected from 196 users of a professional VC. The results indicate that VC
attachment plays a more important role in explaining citizenship behaviors directed toward the VC and that
satisfaction plays a more important role in explaining citizenship behaviors directed toward individuals. In addition, the three aspects of the self-concept are associated with members’ VC attachment and satisfaction. We discuss the implications of our findings.
關鍵字Virtual Community;Citizenship Behaviors;Self-Concept;Virtual Community Attachment;Satisfaction
語言英文(美國)
ISSN1536-9323
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Wang, Eric T.G.
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
相關連結
SDGs
  • 和平正義與有力的制度,夥伴關係
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