Perceived deception in online auctions: Antecedents and consequences
學年 103
學期 1
出版(發表)日期 2014-08-01
作品名稱 Perceived deception in online auctions: Antecedents and consequences
著者 Fang, Yu-Hui; Li, Chia-Ying
著錄名稱、卷期、頁數 Human Systems Management 33(4), p.181-197
摘要 Despite the explosive growth of electronic commerce, individuals hesitate to shop online due to acts of deception, a behavior which is especially exaggerated on auction websites. The study explores antecedents of perceived deception from a deceptive impression management (IM) perspective to understand the consumer purchase decision process in online auctions. This study proposes online deceptive IM as the antecedent of perceived deception, and trust and transaction intention as consequences of perceived deception in online auctions. The study discusses the moderating effects of involvement with the online channel in consumer decision making. Possible approaches to addressing online deception are provided.
關鍵字 Deception;impression management;involvement;online auctions;online interactivity
語言 en
ISSN 1875-8703;0167-2533
期刊性質 國外
收錄於 EI
通訊作者 Chia-Ying Li
國別 NLD
出版型式 ,電子版,紙本

機構典藏連結 ( )

SDGS 減少不平等,和平正義與有力的制度