Understanding Customers’ Repeat Purchase Intentions in B2C E-commerce: The Roles of Utilitarian Value, Hedonic Value, and Perceived Risk
學年 103
學期 1
申請日期 2014-08-01
得獎人員 方郁惠 YU-HUI FANG
得獎論文名稱 Understanding Customers’ Repeat Purchase Intentions in B2C E-commerce: The Roles of Utilitarian Value, Hedonic Value, and Perceived Risk
得獎等級 0
所屬類別 0
出版者 Information Systems Journal 24(1), pp.85–114
研究獎勵類別 5
備註
發表日期 2014-01-01