On Online Repurchase Intentions: Antecedents and the Moderating Role of Switching Cost
學年 102
學期 1
出版（發表）日期 2013-12-13
作品名稱 On Online Repurchase Intentions: Antecedents and the Moderating Role of Switching Cost
作品名稱（其他語言）
著者 Chiu, Chao-Min; Fang, Yu-Hui; Cheng, Hsiang-Lan; Yen, Chiahui
單位 淡江大學會計學系
出版者 Amsterdam: I O S Press
著錄名稱、卷期、頁數 Human Systems Management 32(4), pp.283-296
摘要 This study investigates the repeat purchase intention of experienced online buyers. In the research model, psychological contract violation is proposed as a formative second-order construct driven by distributive justice, procedural justice, interpersonal justice, and informational justice. Psychological contract violation is hypothesized to negatively affect satisfaction and trust in the online store, which in turn are hypothesized to positively affect repeat purchase intentions. Switching cost is hypothesized to negatively moderate the effects of satisfaction and trust on repeat purchase intention. Data collected from 162 of PChome's customers provide partial support for the research model. Results indicate that psychological contract violation is negatively associated with satisfaction and trust. Satisfaction is positively associated with buyers' repeat purchase intentions. A higher level of switching cost diminished satisfaction's effect on repeat purchase intention. Implications for theory and practice are discussed, and suggestions for future research are offered.
關鍵字 Justice;psychological contract violation;satisfaction;switching cost;trust
語言 en
ISSN 0167-2533 1875-8703
期刊性質 國外
收錄於 EI
產學合作
通訊作者 Chiu, Chao-Min;
審稿制度 是
國別 NLD
公開徵稿
出版型式 紙本 電子版
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機構典藏連結
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