An agent-based consumer recommendation mechanism
學年 92
學期 2
發表日期 2004-03-29
作品名稱 An agent-based consumer recommendation mechanism
作品名稱（其他語言）
著者 Wang, Ying-hong; Hwang, Ren-junn; Wang, Wen-nan
作品所屬單位 淡江大學資訊工程學系
出版者 Institute of Electrical and Electronics Engineers (IEEE)
會議名稱 Advanced Information Networking and Applications, 2004. AINA 2004. 18th International Conference on
會議地點 Fukuoka, Japan
摘要 The rapid development of Internet technologies is promoting e-commerce. Mobile agents are mobile, personalized, autonomous, and adaptive. These qualities make them useful for information-rich and communication-rich environments such as e-commerce. Online shopping market commerce sites have two main drawbacks: 1. Because of the different product data format in the database and representation, it is difficult to exchange information between two online markets. 2.Consumers must search and filter product information by browsing a lot of shopping sites and compare product prices by themselves. 3. It's hard to accumulate consumer loyalty. Therefore, the aim is to extend the e-commerce platform developed by our agent-based e-commerce research group and build an agent-bated consumer recommendation mechanism. On behalf of consumers, agents can trade on the e-commerce platform, record consumer preference and produce appropriate product recommendation information according to the consumer's preference.
關鍵字
語言 en
收錄於
會議性質 國際
校內研討會地點
研討會時間 20040329~20040331
通訊作者
國別 JPN
公開徵稿 Y
出版型式 紙本
出處 Advanced Information Networking and Applications, 2004. AINA 2004. 18th International Conference on (Volume:2 ), pp.143-148
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