期刊論文

學年期 標題 更新時間
094 / 2 網路購買意願影響因素之研究--從產品類別探討 2010/06/16
094 / 2 瀏覽行為及個人差異影響網站價值知覺對態度之研究 2014/01/03
094 / 2 以顧客為基礎的品牌權益之探討 2010/06/16
095 / 2 廣告展露的促發效果對決策行為之研究 2010/06/16
093 / 1 The application of fuzzy synthetic decision approach to brand evaluation 2015/03/25
095 / 1 The Effect of Brand Equity on Price-Promotion 2010/06/16
095 / 2 證券商分支機構經營效率評估--DEA方法之應用 2010/06/16
088 / 1 Specification of the Hedonic Price Model for Taipei Housing Market 2011/08/25
088 / 2 The dynamic relationship between house and stock market prices in Taiwan: An empirical study 2010/06/16
088 / 2 A comparative analysis of taipei housing model 2016/11/14
099 / 2 The Effect of Interpersonal Relationships on Brand Community 2013/10/01
097 / 2 網路人際關係及品牌社群對品牌認同之研究 2014/01/06
097 / 2 網路人際關係對品牌社群認同和對社群忠誠度影響之研究 2013/10/08
100 / 1 Effects of virtual teams of supply chain collaboration on new product development 2013/05/30
098 / 1 A study of Value Delivery System in Mongolian Cashmere Industry: From Brand Equity Perspective 2012/06/27
100 / 1 Brand extension: using parent brand personality as leverage 2014/06/24
092 / 1 專業服務業服務評價構面之再修正與應用--以消費性金融業務為實證 2013/04/11
079 / 1 生活型態應用在臺北地區銀行區隔之研究 2013/04/11
100 / 1 非典型品牌延伸方式對延伸產品知覺價值之影響 2013/05/16
101 / 2 品牌延伸方式對非典型延伸產品評估與品牌回饋效果之研究 2014/08/05
101 / 1 The Optimal Cooperative Relationship Evaluation Obtained Using TOPSIS Method 2014/08/05
102 / 2 Implication of Social Presence on Loyalty in Virtual Community 2014/04/09
101 / 2 Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal 2016/09/19
102 / 1 Choice-Based Conjoint Model for Evaluating Consumers’ Purchasing Preferences for Battery Electric Vehicle Attributes 2017/09/18
102 / 1 Factors Influence the Fate of Nuclear Energy in Taiwan: The Roles of Risks and Benefits Perception 2014/10/21
102 / 2 An Evaluation of Public Attitude toward Nuclear Power after Fukushima Accident: Evidence from Taiwan 2014/10/21
102 / 2 The Roadmap of Servitization for Manufacturing Companies to Strength Buyer-supplier Relationships 2014/10/28
103 / 1 How People Respond to Different Types of Humorous Advertising 2014/10/28
102 / 1 A Decision Framework for Cloud Service Selection for SMEs: AHP Analysis 2017/06/15
102 / 1 入口網站橫幅廣告點選後對品牌溝通效果之研究 2014/10/28
105 / 1 Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance 2017/09/18
103 / 1 Measureing the Social Value of Nuclear Energy Using Public Involvement in Public Management 2018/10/04
103 / 1 The Feasibility of Technology-based Business Model for SMEs in Taiwan Tourism Industry 2018/10/04
103 / 2 社交、適地、行動行銷對離線購買意願影響之研究 2018/10/04
105 / 2 選擇性搭售組合之品牌及價格配適對消費者選擇行為之影響 2018/10/04
105 / 2 Does Looking Delicious Mean Really Delicious? The Effects regarding Menu Design on Consumer’s ordering Behavior 2018/10/04
106 / 1 行動餐車商業模式平台建構之研究 2020/06/01
107 / 1 Project Manager's Competency to Improve R&D Project Performance: Mediating Effect of Team Commitment and Moderating Effect of Project Type 2020/06/01