教師資料查詢 | 類別: 期刊論文 | 教師: 牛涵錚 Han-jen Niu (瀏覽個人網頁)

標題:Work Experience Effect on Idolatry and the Impulsive Buying Tendencies of Adolescents
學年97
學期1
出版(發表)日期2009/01/01
作品名稱Work Experience Effect on Idolatry and the Impulsive Buying Tendencies of Adolescents
作品名稱(其他語言)
著者Niu, Han-jen; Wang, Yau-de
單位淡江大學管理科學學系
出版者San Diego: Libra Publishers, Inc.
著錄名稱、卷期、頁數Adolescence 44(173), pp.233-243
摘要The interrelationships of three issues relevant to adolescents are the focus of this study, namely, work experience, idolatry, and impulsive buying. Many young people work at some time during their years at high school, which is part of the process of socialization in terms of both thinking and behavior. Idolatry is a common phenomenon among adolescents, and is the way adolescents develop their own values and ideals. Marketers have long recognized the significance of impulse buying, but most studies focus on adult consumers. The purpose of this study was to examine the part-time job effect on idolatry and impulsive buying tendencies of 13- to 20-year-old Taiwanese adolescents. A survey of 337 high school and college students was conducted and results indicate that it has a moderating effect.
關鍵字
語言英文
ISSN0001-8449
期刊性質國外
收錄於SSCI
產學合作
通訊作者Niu, Han-jen
審稿制度
國別美國
公開徵稿
出版型式紙本
相關連結
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