Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles
學年 102
學期 2
出版（發表）日期 2014-07-01
作品名稱 Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles
作品名稱（其他語言）
著者 Han-Jen Niu
單位
出版者
著錄名稱、卷期、頁數 International Journal of Technology and Human Interaction (IJTHI) 10(3), p.1-18
摘要 Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects.
關鍵字 Adolescents;Buying Behavior;Consumer Decision-making Styles;Online Shopping;Technology Acceptance Model(TAM)
語言 en
ISSN 1548-3908
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度 否
國別 HKG
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/115402 )

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