教師資料查詢 | 類別: 期刊論文 | 教師: 牛涵錚 Han-jen Niu (瀏覽個人網頁)

標題:Cyber purchasing behavior of adolescent: Family communication relationships and parental influence
學年106
學期1
出版(發表)日期2017/09/01
作品名稱Cyber purchasing behavior of adolescent: Family communication relationships and parental influence
作品名稱(其他語言)
著者Han-Jen Niu
單位
出版者
著錄名稱、卷期、頁數Electronic Commerce Research 17(3), p.495-519
摘要With the advent of internet-consumer generation and changes in family structures, the purchasing power of teenagers has greatly increased. Since family communication patterns are still the primary source from which adolescents learn their purchasing behavior, parental influence on adolescent purchasing decisions cannot be ignored. Parents play a critical role in family communication and, thus, establish the consumer socialization model for cyber purchasing behavior of adolescents in this study. A sample of young people aged 16–30 was divided across three age spans. Family socioeconomic status was explored to see if it relates to different family communication patterns, and whether family communication patterns in turn influence cyber purchasing behavior of adolescent. The results show that compulsive purchasing behavior is affected by stages of the adolescent life cycle and by the mother’s education level. Adolescents whose family communication patterns are concept-oriented tend to incur more planned buying. If the family communication patterns are social-oriented, the individual tends towards unplanned shopping behavior. The results show that, in addition to the adolescent life cycle and family communication patterns, family socioeconomic status and parental marital status also affect adolescent cyber purchasing behavior.
關鍵字Adolescent life cycle Consumer socialization Family communication pattern Cyber purchasing behavior
語言英文(美國)
ISSN1389-5753
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Han-Jen
審稿制度
國別美國
公開徵稿
出版型式,電子版,紙本
相關連結
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