教師資料查詢 | 類別: 期刊論文 | 教師: 牛涵錚 Han-jen Niu (瀏覽個人網頁)

標題:Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior
學年101
學期2
出版(發表)日期2013/06/01
作品名稱Cyber peers’ influence for adolescent consumer in decision-making styles and online purchasing behavior
作品名稱(其他語言)
著者Niu, Han-Jen
單位淡江大學管理科學學系
出版者Hoboken: Wiley-Blackwell Publishing, Inc.
著錄名稱、卷期、頁數Journal of Applied Social Psychology 43(6), pp.1228-1237
摘要Nowadays, there is a boom in online purchasing, especially by adolescents. In fact, scholars and marketers alike have long noticed the emergence of adolescent consumers and their consumption behaviors. This research aims at exploring the effect of adolescent decision-making styles on online purchasing behavior, with peer influence as a moderating variable. An online questionnaire survey was conducted on 2,419 adolescents and further verified by regression analysis and analysis of covariance. Adolescents with planned purchase behaviors can be considered as rational consumers, in that they do not care about fashion, or recreational, hedonistic shopping consciousness, but rather focus on brand, price value, and high quality. Indeed, adolescent purchase decision making can be strengthened by peer influence.
關鍵字
語言英文
ISSN1559-1816
期刊性質國外
收錄於SSCI
產學合作
通訊作者Niu, Han-Jen
審稿制度
國別美國
公開徵稿
出版型式電子版;紙本
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