The electoral perception analysis of the presidential candidates in Taiwan
學年 86
學期 2
出版（發表）日期 1998-05-01
作品名稱 The electoral perception analysis of the presidential candidates in Taiwan
作品名稱（其他語言）
著者 Chang, Horng-jinh; Lin, Shean-yun
單位 淡江大學經營決策學系
出版者 New Delhi: Taru Publications
著錄名稱、卷期、頁數 Journal of information & optimization sciences 19(2), pp.257-264
摘要 With the application of the “multidimensional scaling” to electoral consensus surveys, the analysis is more than crystal clear. The attributes are far easier explainable and understandable since each of them is transformed to two factor dimensions. Furthermore, the multidimensional scaling provides not only the attribute image of different candidates for analysis, but also the similarity among candidates from the electoral perception map. With this in mind, it cannot be overemphasized too much to support critical campaign decision-makings as whole.
關鍵字
語言 en
ISSN 0252-2667 2169-0103
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度 否
國別 IND
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/19726 )

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