| 標題：A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting |
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| 學年 | 87 |
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| 學期 | 1 |
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| 出版（發表）日期 | 1998/09/01 |
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| 作品名稱 | A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting |
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| 作品名稱（其他語言） | |
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| 著者 | Chen, Miao-sheng; Chen, C. B. |
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| 單位 | 淡江大學經營決策學系 |
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| 出版者 | New Delhi: Taru Publications |
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| 著錄名稱、卷期、頁數 | Journal of information & optimization sciences 19(3), pp.337-352 |
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| 摘要 | Internal reference price is an important factor when a consumer makes a purchasing decision. When the consumer adjust their internal reference prices the demand function of the product will be changed accordingly. This paper intends to discuss: (1) the effect of the dissemination of new price information on consumer’s internal reference price adjustment, purchasing quantity determination, and the shift of demand function, (2) the establishment of a new dynanic demand function mentioned above, (3) the application of the dynamic demand function in pricing strategy. |
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| 關鍵字 | |
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| 語言 | 英文 |
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| ISSN | 0252-2667;2169-0103 |
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| 期刊性質 | 國外 |
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| 收錄於 | |
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| 產學合作 | |
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| 通訊作者 | |
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| 審稿制度 | 否 |
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| 國別 | 印度 |
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| 公開徵稿 | |
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| 出版型式 | ,紙本 |
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| 相關連結 | |
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| SDGs | |
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