標題:A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting |
---|
學年 | 87 |
---|
學期 | 1 |
---|
出版(發表)日期 | 1998/09/01 |
---|
作品名稱 | A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting |
---|
作品名稱(其他語言) | |
---|
著者 | Chen, Miao-sheng; Chen, C. B. |
---|
單位 | 淡江大學經營決策學系 |
---|
出版者 | New Delhi: Taru Publications |
---|
著錄名稱、卷期、頁數 | Journal of information & optimization sciences 19(3), pp.337-352 |
---|
摘要 | Internal reference price is an important factor when a consumer makes a purchasing decision. When the consumer adjust their internal reference prices the demand function of the product will be changed accordingly. This paper intends to discuss: (1) the effect of the dissemination of new price information on consumer’s internal reference price adjustment, purchasing quantity determination, and the shift of demand function, (2) the establishment of a new dynanic demand function mentioned above, (3) the application of the dynamic demand function in pricing strategy. |
---|
關鍵字 | |
---|
語言 | 英文 |
---|
ISSN | 0252-2667;2169-0103 |
---|
期刊性質 | 國外 |
---|
收錄於 | |
---|
產學合作 | |
---|
通訊作者 | |
---|
審稿制度 | 否 |
---|
國別 | 印度 |
---|
公開徵稿 | |
---|
出版型式 | ,紙本 |
---|
相關連結 | |
---|
SDGs | |
---|
|
Google+ 推薦功能,讓全世界都能看到您的推薦!