Collaborative Pricing Model for Bundling Information Goods
學年 97
學期 1
出版（發表）日期 2008-10-01
作品名稱 Collaborative Pricing Model for Bundling Information Goods
作品名稱（其他語言）
著者 張瑋倫; Chang, Wei-lun; Yuan, Soe-tsyr
單位 淡江大學企業管理學系
出版者 London: Sage Publications Ltd.
著錄名稱、卷期、頁數 Journal of Information Science 34(5), pp.635-650
摘要 The information economy engenders consideration of certain issues such as information goods cost/pricing, technology infrastructure, and information policy in the era of knowledge economy. Due to the unique cost structure and product characteristics of information goods, conventional pricing strategies are unfeasible, and a differential pricing strategy is crucial. Nevertheless, few models exist for pricing information goods in the e-service industry. This study proposes a novel collaborative pricing model in which customers are active participants in determining product prices and adopt prices and services that meet their changing needs. This study also shows that the collaborative pricing model generates an optimal bundle price at equilibrium with optimal profit and utility. Theoretical proofs and practical implications justify this pricing model, which is essential for future information goods pricing in the information economy.
關鍵字 collaborative pricing; information goods; bundling
語言 en
ISSN 0165-5515
期刊性質
收錄於 SCI SSCI
產學合作
通訊作者
審稿制度
國別 GBR 2013-11-15 補正完成 by 惠縈
公開徵稿
出版型式
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