Why tourists keep using ChatGPT for travel planning: an extended AIDUA framework with cognitive-affective and configurational insights
學年 115
學期 1
出版（發表）日期 2026-08-06
作品名稱 Why tourists keep using ChatGPT for travel planning: an extended AIDUA framework with cognitive-affective and configurational insights
作品名稱（其他語言）
著者 Yi-Man Teng; Kun-Shan Wu; Kuan-Ling Lin
單位
出版者
著錄名稱、卷期、頁數 Journal of Travel & Tourism Marketing, 43(7), p.879-908
摘要 This study examines Generation Z travelers’ continuance intention toward ChatGPT-assisted travel planning from a tourism marketing perspective. Extending the AIDUA framework, it incorporates perceived intelligence and perceived personalization as primary appraisal factors, with trust and emotion as parallel mediators. Based on 413 responses, the study applies PLS-SEM, ANN, and fsQCA. Results show that perceived intelligence and personalization increase performance expectancy and reduce effort expectancy. Emotion has a stronger effect on continuance intention than trust, while anthropomorphism is nonsignificant. fsQCA reveals multiple pathways to high continuance intention, offering insights for personalized and retention-oriented AI-assisted travel services in tourism marketing practice contexts.
關鍵字 Generative artificial intelligence;continuance intention;AIDUA model;PLS-SEM;ANN (artificial neural networks);fsQCA (fuzzy-set qualitative comparative analysis);intelligence;personalization;emotion;trust
語言 en_US
ISSN 1540-7306
期刊性質 國外
收錄於 SSCI Scopus ABS*
產學合作
通訊作者 Kun-Shan Wu
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
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