Social Media, Mobile Payment, and Mobile Gaming for Intentional and Behavioral Recommendations
學年 113
學期 2
出版（發表）日期 2025-05-01
作品名稱 Social Media, Mobile Payment, and Mobile Gaming for Intentional and Behavioral Recommendations
作品名稱（其他語言）
著者 Shu-Hsien Liao; Retno Widowati; Wei Tang
單位
出版者
著錄名稱、卷期、頁數 International Journal of Human–Computer Interaction 41(4), p.2560-2578
摘要 During the corona virus disease 2019 (COVID-19) pandemic, the Internet-based zero-contact economy model has increased people’s online social, entertainment, and business activities. Social media are social network platforms that support users’ social interaction to foster an information society. Mobile gaming refers to the use of mobile terminal devices for online entertainment. The combination of mobile payment and social media provides online users with an integrated information system platform for socializing, mobile gaming entertainment, and payment. A recommendation system filters information to predict a user’s rating or preference for a product/service. With recent advances in computer science, recommendation systems are gradually moving to develop intentional and behavioral recommendations. Thus, this study implements data mining analytics, including clustering analysis and association rules, to investigate mobile gaming, mobile payment, and social media preferences in Taiwanese gaming players. This study first finds several meaningful clusters/patterns/rules to present research findings and practical implications for intentional and behavioral recommendations (N = 2326).
關鍵字 Social media; mobile payment; mobile gaming, data mining analytics; intentional recommendation; behavioral recommendation
語言 en_US
ISSN 1044-7318; 1532-7590
期刊性質 國外
收錄於 SCI
產學合作
通訊作者
審稿制度 否
國別 USA
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/129429 )