Category management under non-symmetric demands. International Journal of Systems Science: Operations and Logistics
學年 109
學期 2
出版（發表）日期 2021-07-22
作品名稱 Category management under non-symmetric demands. International Journal of Systems Science: Operations and Logistics
作品名稱（其他語言）
著者 Gwo-Ji Sheen, Anh H. G. Nguyen, Yingchieh Yeh
單位
出版者
著錄名稱、卷期、頁數 International Journal of Systems Science: Operations & Logistics, Volume 9, Issue 4
摘要 Category management is known as a strategic approach that can enhance the collaboration between retailers and manufacturers in a supply chain. In this study, we examine two category management scenarios, Retailer Category Management (RCM) and Category Captainship (CC), for a two-stage supply chain in which two manufacturers sell their substitutable products through a common retailer. Based on non-symmetric demand functions, we develop two mathematical models in which the retailer adopts RCM and CC. By comparing these two models’ equilibrium outcomes, the following insights are found. First, the optimal policy for shelf space allocation and pricing decisions are obtained. Second, we indicate three situations under which competitive exclusion does not exist. This supports decisions on whether to switch from RCM to CC. Third, our analysis shows the evidence to support the retailer on choosing the category captain regarding either the retailer's join profit gain or the competitive exclusion. Last, we highlight the various conditions under which the retailer has either low or high flexibility in choosing products for the category, when the competitive exclusion is concerned. Our model is the first to illustrate the interaction impact of non-symmetric market potential, non-symmetric own-price elasticity and cross-price sensitivity on category management.
關鍵字 Category management; Category captainship; Two-stage supply chain; Non-symmetric demands; Limited shelf space
語言 en
ISSN
期刊性質 國外
收錄於 SCI
產學合作
通訊作者 Gwo-Ji Sheen
審稿制度 否
國別 TWN
公開徵稿
出版型式 ,電子版
SDGS 尊嚴就業與經濟發展,產業創新與基礎設施,負責任的消費與生產