Application of the Information Adoption Model and Technology Acceptance Model in Electronic Word-of-Mouth
學年 112
學期 2
出版（發表）日期 2024-06-01
作品名稱 Application of the Information Adoption Model and Technology Acceptance Model in Electronic Word-of-Mouth
作品名稱（其他語言）
著者 Tzu-Lan Tseng; Cheng-Chieh Wu
單位
出版者
著錄名稱、卷期、頁數 International Journal of Performance Measurement14 (1), p. 11-43
摘要 Electronic word-of-mouth (eWOM) plays a critical role in shaping consumer purchase intentions and behavior in the realm of electronic commerce. This study analyzes data from 38 research papers using structural equation modeling (SEM) and partial least squares SEM (PLS-SEM). The results reveal that the perceived usefulness and credibility of eWOM significantly impact behavioral intentions. Furthermore, the study underscores the varying effects of different e-commerce platforms and social networking sites on adoption intention. A meta-analysis was also conducted to synthesize these findings, highlighting eleven key variables—Quality, Credibility, Perceived Usefulness, Perceived Ease of Use, Trust, Reputation, eWOM, Attitude, Intention, Satisfaction, and Adoption—and correlations among 916 data points that are crucial for practitioners. These variables encompass eWOM volume, eWOM valence, source credibility, information quality, user expertise, product type, platform type, user engagement, trust, perceived risk, and social influence. By understanding and strategically leveraging these factors, businesses can more effectively enhance consumer purchase intentions and behaviors through eWOM.
關鍵字 Information adoption model; Technology acceptance model; Meta-analysis
語言 en
ISSN 2165-6371
期刊性質 國外
收錄於
產學合作
通訊作者 Tzu-Lan Tseng
審稿制度 是
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128517 )