Beyond festivals: fostering cultural connections in tourism
學年 114
學期 1
出版（發表）日期 2026-01-02
作品名稱 Beyond festivals: fostering cultural connections in tourism
作品名稱（其他語言）
著者 Jie Yin; Linqing Liu; Yensen Ni
單位
出版者
著錄名稱、卷期、頁數 Asia Pacific Journal of Tourism Research
摘要 The Integration of leisure fisheries and tourism illustrates efforts to modernize traditional industries, with Hainan’s Tanmen Sea-hunting Festival positioned as a cultural and tourism landmark. Existing initiatives, however, often prioritize economic gains while overlooking the cultural significance that fosters deeper tourist – destination bonds. This study addresses this gap by examining how festival experiences shape destination relational value, analyzing 326 valid responses from the 2024 Tanmen Festival using SEM. Findings indicate that festival experiences enhance relational value through the mediating effects of sense of belonging and cultural confidence, while cultural atmosphere and locality act as key moderators amplifying these effects. Theoretically, the research advances the SOR framework by integrating experiential, cultural, and psychological dimensions. Practically, it offers actionable guidance for designing emotionally engaging, culturally resonant festivals. Key contributions include extending the SOR model, highlighting belonging and cultural confidence as mediators, and demonstrating the moderating role of contextual factors on tourist loyalty.
關鍵字 Festival experiences (FE); sense of belonging (SB); cultural confidence (CC); destination relational value (DRV); cultural atmosphere (CA); localness
語言 en
ISSN
期刊性質 國外
收錄於 SSCI Scopus
產學合作
通訊作者 Yensen Ni
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128444 )