Exploring how generativity influences the online review continuity of museums: the double-edged sword of monetary rewards
學年 114
學期 1
出版（發表）日期 2025-11-15
作品名稱 Exploring how generativity influences the online review continuity of museums: the double-edged sword of monetary rewards
作品名稱（其他語言）
著者 Jie Yin; Tianyu Li; Yensen Ni; Yifu Cui
單位
出版者
著錄名稱、卷期、頁數 Asia Pacific Journal of Tourism Research 30 (11), p. 1438–1455
摘要 This study applies social capital theory to investigate the influence of generativity on online review continuity (ORC), an essential factor in guiding tourism choices, especially for museums. Results reveal that intrinsic motivations – specifically, the desire to support visitors and museums – are critical for sustaining review activity. Unexpectedly, monetary incentives can amplify generativity's positive effect on ORC and engagement. However, they may also reduce intrinsic motivations, potentially undermining the consistency of supportive behaviors from visitors and museums vital for ongoing ORC. These findings highlight the importance of carefully applying incentives to maintain intrinsic motivation. Using fsQCA, we identify two pathways that lead to ORC and establish the moderating effect of incentives, providing museums with strategies to foster lasting online engagement. By connecting motivational dynamics with actionable, sustainable practices, this research offers valuable insights to advance tourism development and cultural management, enriching the literature on tourism behavior and digital engagement.
關鍵字 Generativity (GEN); online review continuity (ORC); monetary rewards (MRs); helping visitors’motivation (HVM); helping museums’motivation (HMM); social capital theory (SCT)
語言 en
ISSN
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Yensen Ni
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128441 )