Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety
學年 113
學期 1
出版（發表）日期 2024-11-09
作品名稱 Robot anthropomorphism at luxury hotels: a dual-congruity mechanism with luxury and task under anxiety
作品名稱（其他語言）
著者 Jeou-Shyan Horng; Yao-Chin Wang; Chih-Hsing Liu; Sheng-Fang Chou; Tai-Yi Yu; Yung-Chuan Huang; Da-Chian Hu
單位
出版者
著錄名稱、卷期、頁數 Journal of Hospitality Marketing & Management 34(2), p.204–233.
摘要 Although service robots have been extensively studied recently, few empirical investigations have focused on the luxury setting. Targeting the setting of luxury hotels, in this study, expectation-confirmation theory and dual-congruity theory are combined to examine the impact of robot anthropomorphism on consumers’ expectations of service robots. The findings obtained from a sample of 556 respondents indicated that robot anthropomorphism increased consumers’ perceived social capability, performance expectancy, and perceived importance. Furthermore, luxury-technology fit and task-technology fit mediated the effects of social capability, performance expectancy, and perceived importance on the intention to use robotic services. Furthermore, the moderating role of anxiety toward robots in strengthening the effect of luxury-technology fit on the intention to use robotic services was revealed. The findings contribute to an enhanced understanding of consumer psychology in the context of advanced service technologies, offering valuable insights for the strategic implementation of service robots at luxury hotels.
關鍵字 Robot; anthropomorphism; luxury hotels; luxury-technology fit; expectation-confirmation theory; dual-congruity theory
語言 en_US
ISSN
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128390 )