A study of effectual market creation in the cross-border e-commerce of SMEs: The case of eBay in Vietnam
學年 112
學期 2
發表日期 2024-05-25
作品名稱 A study of effectual market creation in the cross-border e-commerce of SMEs: The case of eBay in Vietnam
作品名稱（其他語言）
著者 Nguyen, Thi Diem, Wu, Chien-Hsin, Dhayalan, Deena Pushparaj
作品所屬單位
出版者
會議名稱 The 2024 International Conference on Management Sciences and Decision Making
會議地點 New Taipei City
摘要 This study investigates the impact of effectual market creation on the international performance of SMEs engaged in cross-border business in Vietnam. The study adapts a previous model from a former research to the Vietnamese. The results of the study were surprising and revealed two main findings. Firstly, found that effective market development had a direct negative influence on international performance. What are the specific impacts that need to be researched in the future, maybe can take a look: resource allocation, market structure, cultural and regulatory challenges, habits of domestic development. Secondly, the researchers found that effective market development had a positive indirect effect on international performance through mediators which were international networking, international marketing analytics, and logistics solutions. Overall, when considering the total effect, the researchers found that the impact of effective market creation on international performance remained positive. This means that despite the direct negative influence, the combined effect of effective market development and its mediations had an overall positive impact on international performance. The findings offer a new perspective for SMEs entering the global market, particularly those who want to doing business on eBay. The study suggests that the effectuation-based model can be applied to analyze various digital endeavors in the international marketplace.
關鍵字 SMEs, e-commercce, cross-border, effectual market creation, international networking, international marketing analytics, logistics solutions
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20240525~20240525
通訊作者
國別 TWN
公開徵稿
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