Sustainable dynamic pricing, advertising, and replenishment strategies under emissions constraints and time-varying demand
學年 114
學期 1
出版（發表）日期 2025-09-05
作品名稱 Sustainable dynamic pricing, advertising, and replenishment strategies under emissions constraints and time-varying demand
作品名稱（其他語言）
著者 Je-Hung Liu; Chung-Yuan Dye; Chih-Te Yang
單位
出版者
著錄名稱、卷期、頁數 59 (5) p.2517–2543
摘要 This study investigates how a profit-maximizing firm can jointly optimize its pricing, advertising efforts, and inventory replenishment strategies over a finite planning horizon under the cap-and-price regulatory framework. Our theoretical results demonstrate that cap-and-price regulation enables governments to effectively control emissions, offering an effective policy tool to balance economic development and environmental protection. Numerical examples reveal that goodwill and regulatory parameters significantly influence a firm’s behavior. More frequent replenishment allows firms to fine-tune pricing and advertising strategies at the cost of higher replenishment and emission-related expenses. We alsofind that Cap-and-Trade yields the highest profit and moderate emissions, benefiting from trading flexibility and balanced incentives. In contrast, firms adopt aggressive strategies without regulation, producing the highest emissions and lowest profits. Furthermore, as carbon penalties internalize emission costs, firms may face higher operating costs, leading to rising prices or reduced advertising efforts. Such responses can affect brand image and weaken customer loyalty, underscoring the importance of integrated and adaptive decision-making in regulated markets. The proposed model offers valuable insights for high-emission sectors, supporting integrated decisions under environmental constraints. Finally, we conclude the study with insights derived from the theoretical analysis and numerical experiments and suggest directions for future research.
關鍵字 Dynamic pricing; time-varying demand; advertising; emissions regulation; particle swarm optimization
語言 en
ISSN 2804-7303
期刊性質 國外
收錄於 SCI Scopus
產學合作
通訊作者 Chih-Te Yang
審稿制度 是
國別 FRA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128117 )