Integrating augmented reality into event tourism education: Enhancing experiential value and authenticity
學年 113
學期 2
出版（發表）日期 2025-07-19
作品名稱 Integrating augmented reality into event tourism education: Enhancing experiential value and authenticity
作品名稱（其他語言）
著者 Yuan Ju; Yi-Ying Tsai; Sun-Yu Gao; Tai-liang Wu; Tzu-Lan Tseng
單位
出版者
著錄名稱、卷期、頁數 Journal of Hospitality Leisure Sport & Tourism Education 37, 100571
摘要 Cultural expositions have evolved from static displays to dynamic experiential platforms that integrate immersive technologies, fostering innovation in event organizing and management. In the field of event organizing education, these expositions provide an ideal setting for exploring immersive teaching methods and experiential learning strategies. This study examines the role of AR as a pedagogical tool in event organizing training, focusing on its impact on learners' experiential value, perceived authenticity, satisfaction and skill development. To address gaps in existing research, this study conducted an 18-week quasi-experimental investigation involving 120 undergraduate and postgraduate learners enrolled in event organizing programs in Taiwan. The learners, representing diverse cultural backgrounds, were divided into two groups: an experimental group, which engaged in AR-based event simulations, and a control group, which received traditional lecture-based instruction. Results demonstrated that AR-enhanced training significantly improved learners’ engagement, practical competencies, and ability to design immersive audience experiences. These findings highlight the potential of AR to transform event organizing education by bridging theory with practice, fostering deeper learner engagement, and preparing future event professionals with the skills necessary for real-world applications. This study offers practical implications for event educators, organizers, and industry stakeholders, advocating for the integration of AR-driven experiential learning into event organizing curricula to align with evolving industry demands.
關鍵字
語言 en_US
ISSN 1473-8376
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/127838 )