Delivery Service and Omni-channel Online and Offline in Vietnam During the Covid-19 Pandemic
學年 113
學期 1
出版（發表）日期 2024-12-14
作品名稱 Delivery Service and Omni-channel Online and Offline in Vietnam During the Covid-19 Pandemic
作品名稱（其他語言）
著者 Shu-Hsien Liao;Retno Widowati; Pham Nguyen My Linh
單位
出版者
著錄名稱、卷期、頁數 Sage Open 14(4), p.19
摘要 Under the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Covid-19 pandemic. What omni-channel process of delivery service is provided by operators in Vietnam? What are the profiles of the delivery service for omni-channel consumers in Vietnam? What are different consumer segment delivery service preferences in omni-channel and purchasing modes for online and offline? What profiles/patterns/rules should retail operators consider making their omni-channel delivery service model more competitive for online and offline in retailing? This study investigates Vietnamese consumer behaviors with delivery services and omni-channel online and offline (N = 2,204). Data mining analytics, including clustering analysis and association rules, reveal meaningful clusters/patterns/rules for investigating delivery service and omni-channel online and offline development.
關鍵字
語言 en_US
ISSN 2158-2440
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 否
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/127499 )