New Product Strategies and Firm Performance: CEO Optimism
學年 106
學期 2
出版（發表）日期 2018-02-02
作品名稱 New Product Strategies and Firm Performance: CEO Optimism
作品名稱（其他語言）
著者 Tsai, Yun-ching
單位
出版者
著錄名稱、卷期、頁數 International Review of Economics & Finance 55,　p.37-53
摘要 We examine the role of CEO optimism in explaining firm performance associated with new product introductions. New product introducing firms with high levels of CEO optimism experience better announcement-period abnormal returns and long-term stock performance than introducers with moderate or low levels of CEO optimism. Changes in abnormal operating performance following new product announcements are also more favorable for firms with highoptimism CEOs than for firms with moderate-optimism or low-optimism CEOs. The results hold after controlling for other potential explanatory factors and accounting for endogeneity. The evidence highlights the importance of CEO optimism in assessing the valuation effect of corporate product strategies.
關鍵字 New product strategy;CEO optimism;Stock performance;Operating performance
語言 zh_TW
ISSN 1873-8036
期刊性質 國外
收錄於 SSCI NotTSSCI
產學合作
通訊作者 Chih-Yen Lin
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125893 )