Exploring the Motivations of Female Sports Spectators in Taiwan: Implications of Measuring the Motives of Female Consumers at Sporting Events.
學年 112
學期 2
出版（發表）日期 2024-07-02
作品名稱 Exploring the Motivations of Female Sports Spectators in Taiwan: Implications of Measuring the Motives of Female Consumers at Sporting Events.
作品名稱（其他語言）
著者 Lee, Y. L., Wang, F. J.,* Chen, I. C., & Chung, I. W.
單位
出版者
著錄名稱、卷期、頁數 in press
摘要 This study aimed to develop a Female Sports Spectator Motivation Scale to assess the factors that influence female consumer behavior at sports events. In Study 1, the Delphi method was employed to identify key factors and develop scale items. Participants (n=410) were selected from the regular Chinese Professional Baseball League season in Taiwan. Study 2 involved participants (n=413) from the same season, and a multiple linear regression analysis was conducted to assess the predictive validity. Descriptive statistics, exploratory factor analysis, and confirmatory factor analysis were utilized to validate the scale. The results identified stress reduction, emotional connection, game content, aesthetics, self-realization, economics, and social facilitation as influential factors in female sports spectator behavior. This research contributes to a more comprehensive understanding of female sports fans and lays the groundwork for tailored approaches to engage and cater to this important and growing market segment.
關鍵字 instrument development, female market, sports consumer, Delphi method, confirmatory factor analysis.
語言 zh_TW
ISSN
期刊性質 國外
收錄於 SSCI Scopus
產學合作
通訊作者 Wang Fong-Jia
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版
SDGS 良好健康和福祉,優質教育