What factors drive consumers’ desire to continue using food delivery apps (FDA) in Taiwan after the COVID-19 pandemic?
學年 112
學期 1
出版（發表）日期 2023-11-22
作品名稱 What factors drive consumers’ desire to continue using food delivery apps (FDA) in Taiwan after the COVID-19 pandemic?
作品名稱（其他語言）
著者 Yi-Man Teng, Kun-Shan Wu, Wen-Cheng Wang, Lin-Wen Chen
單位
出版者
著錄名稱、卷期、頁數 Journal of Hospitality and Tourism Technology, 14(5), pp.878-892
摘要 Purpose This study aims to establish a comprehensive model integrating variables from the updated unified theory of acceptance and use of technology (UTAUT), expectation-confirmation model (ECM) and trust to determine what factors influence consumers’ decision to continue using food delivery apps (FDA) after the COVID-19 outbreak in Taiwan. Design/methodology/approach Data was collected from 350 respondents living in Taiwan via Line using a Google Forms link. A total of 333 valid responses were analyzed after 17 invalid questionnaires were eliminated. To test the suggested study paradigm, partial least squares-structural equation modeling was used as the data analysis approach. Findings The results indicate FDA users’ continuance intention (CI) is directly significantly affected by performance expectancy, satisfaction and habit. All the constructs of the updated UTAUT theory, confirmation and trust significantly influence the satisfaction of FDA, and users’ satisfaction significantly positively impacts users’ CI. Originality/value Although consumers’ intentions toward FDA have previously been the topic of research, there is a paucity of literature that discusses the connections between the variables that influence FDA users’ CI after the COVID-19 pandemic in Taiwan. By focusing on the relationships between the multiple antecedents of FDA users’ CI, this study contributes to reducing the existing literature gap. Explanation surrounding the elements influencing FDA users’ CI is provided by examining several aspects of FDA usage, including technological and psychological postadoption issues.
關鍵字
語言 en_US
ISSN 1757-9880
期刊性質 國外
收錄於 SSCI Scopus
產學合作
通訊作者
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125537 )

SDGS 優質教育