Do personal values and motivation affect women's solo travel intentions in Taiwan?
學年 111
學期 1
出版（發表）日期 2023-01-04
作品名稱 Do personal values and motivation affect women's solo travel intentions in Taiwan?
作品名稱（其他語言）
著者 Yi-Man Teg, Kun-Shan Wu*, and Ying-Chieh Lee
單位
出版者
著錄名稱、卷期、頁數 Humanities and Social Sciences Communications, 10, 8.
摘要 Female solo travel is experiencing a global increase and specifically, gaining popularity in Asia. This study explores how personal values and female solo travel motivation affect travel behavior. Using a sample comprising 381 single females in Taiwan, partial least squares structural equation modeling was utilized to investigate the hypotheses. The results revealed Hypothesis 1 and Hypothesis 3 are supported, which verifies personal internal values significantly affect female solo travel motivation, and are identified as significant factors influencing female solo travel intention. Additionally, Hypothesis 5 is partially support, indicating the female solo travel motivations of escape/relaxation, relationship, and self-actualization contribute to the formation of positive female solo travel intention. As Hypothesis 2 and Hypothesis 4 are unsupported, external values have no impact on female solo travel motivation or any significant effect on female solo travel intention. This research adds to the vast gap in tourism literature by identifying the personal values and motivations of female solo travel, and benefits the development of the female solo travel market.
關鍵字
語言 en
ISSN 2662-9992
期刊性質 國外
收錄於 A&HCI Scopus
產學合作
通訊作者
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125536 )

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