Towards Applicability of Machine Learning in Business Analytics for Sales Prediction
學年 112
學期 2
出版（發表）日期 2024-06-13
作品名稱 Towards Applicability of Machine Learning in Business Analytics for Sales Prediction
作品名稱（其他語言）
著者 Chen, Tzu-chia
單位
出版者 CRC Press
著錄名稱、卷期、頁數 Advancements in Science and Technology for Healthcare, Agriculture, and Environmental Sustainability
摘要 In the field of data processing and analytics, machine learning has emerged as a topic of significant interest in the recent years. When it comes to decision-making, less structured retailers rely on their gut feeling, whereas more structured retailers make use of business intelligence. Predicting future retail sales is a common practise in the industry of organised retail, where it is tremendously helpful for making timely and strategic decisions in the face of intense competition. Predictions about future sales are often arrived at by doing an analysis of previous data, making use of a variety of statistical and mathematical methodologies, etc. This study is an endeavour to communicate with retail business owners, managers, and policymakers the accuracy of data derived from retail sales forecasting using machine learning algorithms. In this study, we apply the machine learning techniques known as Artificial Neural Network and Random Forest to a dataset that is often used for training purposes.
關鍵字
語言 en_US
ISBN 9781032708348
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125819 )