Love me, love my dog: does destination attractiveness not only mitigate tourists’ anger and regret emotions but also prevent negative word of mouth?.
學年 111
學期 2
出版（發表）日期 2023-07-03
作品名稱 Love me, love my dog: does destination attractiveness not only mitigate tourists’ anger and regret emotions but also prevent negative word of mouth?.
作品名稱（其他語言）
著者 Jie Yin, Yingchao Ji, Yensen Ni
單位
出版者
著錄名稱、卷期、頁數 Current Issues in Tourism 26(13),　p.2184-2202
摘要 Avoiding negative word of mouth would be of vital importance for promoting sustainable rural tourism. By searching for the channels influencing the effect of residents’ irregular business behaviours (RIBB) on negative word of mouth (NWOM) in rural tourism destinations, incorporating how to moderate such effect, this study found that RIBB would affect NWOM via tourists’ anger emotions (TAE) or tourists’ regret emotions (TRE). Additionally, destination attractiveness positively moderates the effect of RIBB on either TAE or TRE, indicating that tourists with a high perceived destination attraction might not mitigate TAE or TRE, which might go against the saying of ‘Love me, love my dog’. This study thus argued that destination attractiveness would not mitigate the effect of RIBB on either TAE or TRE, thereby deteriorating NWOM, which would be an essential finding that may contribute to the existing literature by either shedding new light on the important and special role of destination attractiveness or providing an alternative explanation based on the emotion-appraisal theory.
關鍵字 Residents’ irregular business behaviours (RIBB);negative word of mouth (NWOM);tourists’ anger emotions (TAE);tourists’ regret emotions (TRE);destination attractiveness (DA);rural tourism
語言 en_US
ISSN 1747-7603
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125234 )