The power of culture: how it shapes tourists’ online engagement with destinations
學年 111
學期 2
出版（發表）日期 2023-07-27
作品名稱 The power of culture: how it shapes tourists’ online engagement with destinations
作品名稱（其他語言）
著者 Ni, Yen-sen
單位
出版者
著錄名稱、卷期、頁數 Journal of Travel & Tourism Marketing 40(3),　p.242-259
摘要 This study investigates how belief and folklore culture influence destination online engagement behavior, with a specific focus on Meizhou Island’s Mazu culture. Through social cognition theory, the study reveals that cultural atmosphere affects online engagement behavior through mystique and place distinctiveness, but peer emotional contagion and perceived crowding moderate this relationship negatively. According to the study, enhancing the cultural environment and regulating tourist flow is critical to creating a positive destination experience for tourists. The study also provides valuable insights for tourism practitioners and policymakers on how to enhance destination online engagement behavior and promote belief and folklore culture tourism.
關鍵字 Cultural atmosphere;mystique;place distinctiveness;destination online engagement behavior;peer emotional contagion;perceived crowding
語言 en_US
ISSN 1540-7306
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度 是
國別 USA
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/125115 )