Perceived CSR and employee value co-creation behavior: The employee identification as a mediator and co-production as a moderator of PTS organizations.
學年 112
學期 1
發表日期 2023-08-14
作品名稱 Perceived CSR and employee value co-creation behavior: The employee identification as a mediator and co-production as a moderator of PTS organizations.
作品名稱（其他語言）
著者 Wang, Fong-jia; Tseng, Kuo-feng; Chung, I-Wei
作品所屬單位
出版者
會議名稱 2023 World Congress Sociology of Sport
會議地點 Ottawa, Canada
摘要 Corporate social responsibility (CSR) has been massively conducted in sports research. Within the unique context of professional team sports (PTS), the practice of CSR is a core organizational value. In particular, PTS employees are frontline workers who collaborate with customers and stakeholders in CSR campaigns. Thus, this study aimed to evaluate the practice of corporate social responsibility from the PTS organization employees’ perspective. Participants (n = 260) were drawn from PTS organization employees’ in Taiwan using a convenience sampling technique. Partial least square structural equation modeling was used to test the hypotheses in the research model. The results showed that perceived CSR positively affects employee identification; moreover, co-production played a moderate role between perceived CSR and employee turnover intention. This study provides empirical evidence on the impact of PTS employees' perceived CSR on employee identification and behaviors. It identifies the critical role of employee identification as a mediating mechanism as well as value co-creation (i. e., co-production) in PTS moderates employees' turnover intentions.
關鍵字 service-dominant logic;social identity theory;employees;value co-creation
語言 en_US
收錄於
會議性質 國際
校內研討會地點 無
研討會時間 20230814~20230817
通訊作者 Fong-Jia Wang
國別 CAN
公開徵稿
出版型式
出處
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/124390 )

SDGS 良好健康和福祉,優質教育,夥伴關係