The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation: A comparison of frontline and non-frontline employees
學年 111
學期 2
出版（發表）日期 2023-06-06
作品名稱 The roles of employee-employee collaboration and employee-customer collaboration in fitness service innovation: A comparison of frontline and non-frontline employees
作品名稱（其他語言）
著者 Wang,F. J.; Chiu,W.; Tseng,K. F.; Cho,H.
單位
出版者
著錄名稱、卷期、頁數 International Journal of Sports Marketing and Sponsorship, 24(4), 793-813
摘要 Purpose: In this study we examined the impact of employees’ collaborative behaviours with colleagues and customers on their creative self-efficacy and service innovation from the perspective of service-dominant logic. We also examined the differences between frontline and non-frontline fitness service employees in our research model. Design/methodology/approach: Participants were fitness-centre employees in Taiwan recruited via convenience sampling. A total of 410 participants completed our online survey, and we analysed the data using partial least squares structural equation modelling (PLS-SEM). Findings: We found that collaboration with both colleagues and customers had a positive impact on employees’ creative self-efficacy. Collaboration with colleagues directly affected service innovation, while collaboration with customers indirectly affected service innovation via creative self-efficacy. In addition, there was a significant difference between frontline and non-frontline employees in our research model. Specifically, the path from collaboration with customers to creative self-efficacy was stronger for frontline employees, and the path from creative self-efficacy to service innovation was stronger for non-frontline employees. Originality/value: This study improves our understanding of the way in which different collaborative behaviours promote employees’ creative self-efficacy and service innovation. Further, it is the first to identify the difference between frontline and non-frontline employees and it shows how the effects of collaborative behaviours differ between them in the context of fitness services.
關鍵字 service-dominant logic；creative self-efficacy；collaborative behaviours；fitness service；service innovation
語言 en
ISSN
期刊性質 國外
收錄於 SSCI Scopus
產學合作
通訊作者
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/124007 )

SDGS 優質教育,尊嚴就業與經濟發展,夥伴關係