The Study of Consumer Green Education via the Internet of Things with Green Marketing.
學年 106
學期 1
出版（發表）日期 2017-08-23
作品名稱 The Study of Consumer Green Education via the Internet of Things with Green Marketing.
作品名稱（其他語言）
著者 Jui-Che Tu; Yu-Yin Chen*; Shih-Chung Chen
單位
出版者
著錄名稱、卷期、頁數 EURASIA Journal of Mathematics Science and Technology Education 13(9)
摘要 Environmental protection and green education are important global issues. The Internet of things (IoT) is a new effective communication medium for advertisement and dissemination. To promote the concepts of environment protection with green marketing via the IoT is the aim of the study. Case study and focus group are adopted for experiment and analysis. After qualitative analysis, we use factor analysis and regression analysis to analyze the statistical results of questionnaires. The effective questionnaires returned rate of this research is 282/300(94%). The analysis results of Likert scale show that Cronbach’s α for 5 factors are all higher than 0.7 which means the reliability of this research is good. The result of regression analysis also shows that significance of green marketing via the IoT for consumers’ green education is obviously effective. This research presents an indispensable and interesting education way to create a multi-win situation for businesses, consumers, governments and our earth.
關鍵字 Internet of Things;green marketing;green education;interactive advertising;sustainable development
語言 en
ISSN 1305-8223
期刊性質 國外
收錄於 SCI
產學合作
通訊作者 陳譽尹
審稿制度 是
國別 GBR
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123376 )