Mind the gap: Analyzing factors associated with consumers' single-use product reduction
學年 111
學期 2
出版（發表）日期 2023-03-01
作品名稱 Mind the gap: Analyzing factors associated with consumers' single-use product reduction
作品名稱（其他語言）
著者 Chiung-Ting Chang; Ming-Feng Hung
單位
出版者
著錄名稱、卷期、頁數 Sustainable Production and Consumption 36, p.75-87
摘要 In order to explore a path benefiting sustainable consumption, this article sets out to study the factors associated with consumers' single-use (SU) product reduction using an extended model based on the theory of planned behavior (TPB). We analyze 1680 questionnaires collected via the Environment module of the 2020 Taiwan Social Change Survey that is characterized by a self-reported behavior-intention gap (BIG) found in the data set. Considering the heterogeneity of the BIG, the estimated results of partial least squares structural equation modeling (PLS-SEM) show that the extended TPB model provides a good explanation of the consumers' intentions except for the subgroup of respondents with a large BIG. This finding suggests that, when using theories of reasoned action such as the TPB for research, one should consider the heterogeneity of respondents to draw effective policy implications for each group. As for those respondents with a non-discernible or small BIG, increasing consumers' perceived behavioral control, such as reducing the inconvenience of applying SU substitutes, plays an important role in enhancing the consumers' intentions to reduce their usage of SU products. It is noteworthy that SU recyclable or SU biodegradable substitutes may be viewed by some consumers as environmentally friendly and therefore weaken their intentions to reduce the use of SU products. This greenwashing effect is evidenced by the results for the respondents with a medium BIG. The above difference in the greenwashing effect is not discovered if the heterogeneity of the BIG is not taken into consideration.
關鍵字 Behavior-intention gap (BIG);Greenwashing;Partial least squares structural equation modeling (PLS-SEM);Single-use product;Sustainable consumption;Theory of planned behavior (TPB)
語言 en
ISSN 2352-5509
期刊性質 國外
收錄於 SCI SSCI Scopus
產學合作
通訊作者
審稿制度 是
國別 NLD
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123328 )