Anticipating Z-generation Tourists' Green Hotel Visit Intention Utilizing an Extended Theory of Planned Behavior
學年 111
學期 1
出版（發表）日期 2022-12-05
作品名稱 Anticipating Z-generation Tourists' Green Hotel Visit Intention Utilizing an Extended Theory of Planned Behavior
作品名稱（其他語言）
著者 Jialiang Pan; Yi-Man Teng; Kun-Shan Wu; Ting-Chung Wen
單位
出版者
著錄名稱、卷期、頁數 Frontiers in Psychology 13, 1008705
摘要 Due to the effect COVID-19 epidemic, promoting green consumption is now a key marketing strategy in the hospitality and tourism industry. As it is vital green hotels predict their customers’ visit intention, this study attempts to discover the factors affecting Taiwan’s Z-generation tourists’ green hotel visit intention using an extended theory of planned behavior [including personal moral norms (PMN) and environmental concern (EC)]. Data were gathered from 296 Z-generation tourists via an online survey, which was subsequently analyzed using partial least squares structural equation modeling. The results evidence that Z-generation tourists’ attitude, subjective norms, (SN) and perceived behavioral control positively and significantly influence their green hotel visit intention, with attitude being the most significant factor. Moreover, the mediation model analysis indicates Z-generation tourists’ attitude toward green hotels mediates the relationships between PMN, SN, EC, and visit intention. This study provides new insights into tourists’ green hotel visit intention and emphasizes the importance of attitude in the formation of intention.
關鍵字
語言 en_US
ISSN 1664-1078
期刊性質 國外
收錄於 SSCI Scopus
產學合作
通訊作者 Kun-Shan Wu
審稿制度 是
國別 CHE
公開徵稿
出版型式 ,電子版
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機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123224 )

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