The effect of dishonest sellers on e-commerce: an agent-based modeling approach
學年 110
學期 2
出版（發表）日期 2022-05-16
作品名稱 The effect of dishonest sellers on e-commerce: an agent-based modeling approach
作品名稱（其他語言） 不誠信供應商對電子商務之影響：代理人基建模方法
著者 Yi-Chen Huang; Tak-Yu Cheng; Bin-Tzong Chie
單位
出版者
著錄名稱、卷期、頁數 Advances in Management and Applied Economics 12(4), p.93-108
摘要 This paper studies dishonest sellers in the e-commerce market, specifically their impact on the market under different conditions. We consider the role of consumers’ social and individual learning and social network branches on the market. We rely on a quality uncertainty market model (Izquierdo et al., 2007) and a trust game model (Wierzbicki et al. 2014.) to establish an agent-based model. Our approach considers the proportion of honest and false sellers, the reputation of sellers, and the expectation of quality among consumers after purchasing the goods. The results of the study reveal that when false sellers appear in a market with a high degree of quality uncertainty, there is a negative impact on the market, including a decline in consumer expected quality of products in the market, a decrease in commodity transaction volume and market price, and a decrease in seller income. The impact is more pronounced in markets with a higher proportion of false sellers. This paper studies dishonest sellers in the e-commerce market, specifically their impact on the market under different conditions. We consider the role of consumers’ social and individual learning and social network branches on the market. We rely on a quality uncertainty market model (Izquierdo et al., 2007) and a trust game model (Wierzbicki et al., 2014) to establish an agent-based model. Our approach considers the proportion of honest and dishonest sellers, the reputation of sellers, and the expectation of quality among consumers after purchasing the goods. The results of the study reveal that when dishonest sellers appear in a market with a high degree of quality uncertainty, there is a negative impact on the market, including a decline in consumer expected quality of products in the market, a decrease in commodity transaction volume and market price, and a decrease in seller income. The impact is more pronounced in markets with a higher proportion of dishonest sellers.
關鍵字 Agent-Based modeling;E-commerce market;Dishonest sellers;Trust game;Reputation of sellers
語言 en
ISSN I1792-7552;1792-7544
期刊性質 國外
收錄於
產學合作
通訊作者 Yi-Chen, Huang
審稿制度 否
國別 NZL
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123155 )