The Monetary Value of Corporate Social Responsibility: The Impact of Tea Trees Growing Project between Corporates and Taiwan’s Aboriginal Farmers on Consumers
學年 110
學期 2
出版（發表）日期 2022-07-04
作品名稱 The Monetary Value of Corporate Social Responsibility: The Impact of Tea Trees Growing Project between Corporates and Taiwan’s Aboriginal Farmers on Consumers
作品名稱（其他語言）
著者 Chia-Hung Lee; Pei-Ing Wu; Je-Liang Liou; Shou-Lin Yang
單位
出版者
著錄名稱、卷期、頁數 Sustainability 14(13), 8145
摘要 The first hypothesis of this study is to dissect the factors that impact consumers’ preference toward a specific corporate social responsibility (CSR) project via the framework of the theory of planned behaviour (TPB). The second hypothesis is to evaluate a monetary value for CSR among consumers through their WTP. The willingness to pay (WTP) in relation to those influential factors is used to represent the monetary value of CSR for the tea tree growing project implemented by corporates among indigenous tribal farmers in Taiwan. The components of CSR covered in this study are product safety, economic security for contractual farmers, the protection of the environment, and the conservation of ecology. Such efforts encompass the economic, legal, ethical, and philanthropic responsibilities of CSR. The corresponding highest and lowest monetary values of CSR per hectare of tea trees are USD 92,232 and USD 141,762, respectively. The overall average monetary value of CSR per hectare is USD 118,035. These values represent the specific amounts that a corporation can potentially contribute to society when it contracts tea production to aboriginal farmers.
關鍵字 willingness to pay;theory of planned behaviour;ordered probit model;quantile regression model;marginal effect;percentile
語言 en
ISSN 2071-1050
期刊性質 國外
收錄於 SCI SSCI
產學合作
通訊作者
審稿制度 否
國別 CHE
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123116 )