Understanding consutmers’ intention to switch to electric motorcycles: a transaction cost economics perspective
學年 110
學期 1
出版(發表)日期 2021-10-19
作品名稱 Understanding consutmers’ intention to switch to electric motorcycles: a transaction cost economics perspective
作品名稱(其他語言)
著者 Chin-Wen Changa; Sheng-Hsiung Chang b; Hong-Jen Chiuc; Yi-Cheng Liub
單位
出版者
著錄名稱、卷期、頁數 Australasian Journal of Environmental Management 29(1), p.7-23
摘要 In the context of global commitment to decarbonising the highly urbanising world, studies of consumer thinking regarding switching to electric motorcycles are lacking. Our study therefore attempts to provide a first illustration of a model drawing on transaction cost economics (TCE) theory. We hypothesise that consumers’ intention to switch to electric motorcycles is based on perceived transaction costs (i.e. search and adoption costs), and transaction costs are determined by different types of uncertainty (i.e. branding, environmental, performance and behavioural uncertainty), and dependability. Given recent calls to develop our understanding of green consumption in different contexts, we use the Asia Pacific region as an illustrative context. Regression modelling is based on data collected from a sample of 1094 consumers in Taipei. Our findings confirm all of the proposed hypotheses. The implications of the findings are discussed as well as the limitations of the study and recommendations for further research.
關鍵字 Electric motorcycles;emerging markets;transaction cost economics;Green consumption;sustainability
語言 en
ISSN 1448-6563;2159-5356
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度
國別 GBR
公開徵稿
出版型式 ,電子版,紙本