Exploring Tourist Behavior in a Reused Heritage Site
學年 109
學期 2
出版(發表)日期 2021-06-22
作品名稱 Exploring Tourist Behavior in a Reused Heritage Site
著者 Yi-Ju Lee; I-Ying Tsai; Te-Yi Chang
著錄名稱、卷期、頁數 Journal of Hospitality & Tourism Research
摘要 This study investigated the relationship among tourists’ perceived sustainability, aesthetic experience, and behavioral intention toward reused heritage buildings by employing stimulus–organism–response theory. There were 354 valid questionnaires collected from the Sputnik Lab in Tainan, Taiwan. A positive correlation was found between tourists’ perception of sustainability and aesthetic experience. When tourists perceived higher aesthetic experience, they also had stronger behavioral intention. Structural equation modeling analysis verified that the aesthetic experience of tourists had mediating effects between perceived sustainability and behavioral intention in the reused heritage space. The reuse of space should be attached significantly to the aesthetic display of space and service so as to promote such scenic spots and increase tourists’ intention to revisit through word of mouth.
關鍵字 art experience;consciousness experience;perceived sustainability;psychological experience;stimulus–organism–response model
語言 en_US
ISSN 1557-7554;1096-3480
期刊性質 國外
收錄於 SSCI
通訊作者 Lee, Y.-J., Tsai, Yi-Ying, & Chang, T.-Y.
國別 USA
出版型式 ,電子版,紙本

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/122932 )

SDGS 優質教育,永續城市與社區